The licensing programme for new pre-school character Penelope is continuing to build, with 4Kids Entertainment signing up Redan in the publishing category.
The character will now appear in Redan's two bi-weekly magazines, Fun to Learn Friends and Fun to Learn Favourites. The Penelope pages are due to launch at the end of September.
This is the first licence that 4Kids has signed for Penelope.
"Working with Redan represents a strong start for our licensing programme for what is already a very popular brand," said Sandra Vauthier-Cellier, MD of 4Kids. "Pre-schoolers love the Penelope books and TV show, and parents are also very enthusiastic as it teaches children about the world around them.
"We are confident that this will be the first of many agreements across a number of categories."