4Kids picks up BRB's Suckers - Licensing.biz

4Kids picks up BRB's Suckers

Firm appointed as licensing agent for brand across the US, Canada, UK and Eire.
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4Kids Entertainment has added to its portfolio again, becoming the licensing agent for BRB Internacional property Suckers across the US, Canada and the UK.

Suckers comprises 104 shorts, which are two-minutes in length. Each episode depicts the world through the eyes of the Suckers, which are a group of toys that are attached to the rear windows of cars.

The show has been airing on Disney XD in the US since February 2009. It kicked off in Spain in April and Disney XD channels across the rest of EMEA will follow soon.

"In developing the Suckers brand we have thought ahead, ensuring that it has potential way beyond its small screen success," said Michel Monier, head of international licensing at BRB. "We've developed a licensing plan that embraces a host of different product ideas from plush to mobile phones and car accessories, all of which lend themselves to this unique property. We are extremely happy that the team at 4Kids will be implementing this."

Sandra Vauthier-Cellier, MD of 4Kids, added: "We are very pleased to be representing Suckers and to be working with BRB Internacional. The show is very unusual, great fun and presents a significant opportunity in licensing terms."

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