4Kids Entertainment has bolstered its international team, hiring Helen Round as marketing and communications manager.
Round's remit will include managing 4Kids' brands and agents in a number of EMEA territories including Germany, Switzerland, Austria, Benelux, Portugal, Turkey, Israel, the Middle East and Africa. She will work alongside senior international marketing and communications manager Charlotte Hill, who focuses on France, Italy, Spain, Scandinavia, Greece and Eastern Europe.
Round brings experience from the music, TV and radio areas to her new role. Before joining 4Kids, she spent three years with MTV Networks International's emerging markets sector as a marketing executive with a strong focus on raising brand awareness and managing localised channels.
She has also previously worked as promotions manager at Sony Music in Switzerland and as head of acquisitions for a privately owned Swiss national TV company.
"Helen's experience in broadcasting, marketing and promotion makes her an ideal choice to help drive the continuing growth of 4Kids' brands across both developed and emerging markets," said Charlotte Hill. "We're delighted to have her as part of the team."