4Kids signs Chicaloca fashion brand

4Kids has become the agent in the UK, France and Belgium for Chicaloca, a Korean-based women?s fashion brand.
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Launched by Project 109 in South Korea in 2005 and in other territories the following year, Chicaloca was given the Korean Character Award by the country’s Culture and Tourism Ministry in 2006 and 2008.

The brand is popular with both teenagers and young adults and seeks to represent an independent, sexy and chic attitude through its designs.

An extensive style guide and over 40 licensees in the 15 territories where Chicaloca is already established.

Existing licensees include apparel, stationery, swimwear, watches, mobile accessories and bedding. Chicaloca has also appeared on a range of i-mini laptops in China that sold out within three days of launch. Additionally, Chicaloca images have been used by Samsung as the face of an advertising campaign for the Kenox camera.

"We are very excited about working with 4Kids on developing this fashion brand and extending Chicaloca’s presence in Europe," stated Dea-hyun Jo, CEO of Project 109.

"With its urban chic imagery and distinct look, we feel Chicaloca will also resonate with stylish modern young women in the UK, France and Belgium," said Sandra Vauthier-Cellier, managing director of 4Kids Entertainment International.

"We look forward to introducing this unique brand to new audiences and securing licensees across a range of sectors."


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