4Kids signs Trevco as first Dos y Dos partner - Licensing.biz

4Kids signs Trevco as first Dos y Dos partner

Sportswear brand to produce t-shirts in the US for bilingual pre-school musical series.
Author:
Publish date:
Social count:
0
1_184_4732_Dosydos logo.jpg

Latino live action bilingual pre-school property, Dos y Dos has its first licensee in the form of Trevco Sportswear.

4Kids Entertainment and The Latin American Multimedia Corporation have signed up the firm to produce t-shirts for adults, youths, infants and toddlers featuring the property's characters, artwork, designs and imagery in the US.

"We feel privileged to work with 4Kids and the Dos y Dos property," said Jim George, CEO of Trevco Sportswear. "There are 44.3 million Hispanics in the United States today with a staggering $870 billion + in purchasing power. The combination of a hit show and a huge untapped Hispanic market holds amazing opportunity for success and we are excited to be involved in it."

Each episode of Dos y Dos is recorded in Spanish with several words and phrases spoken in English. The premise of each episode revolves around solving the riddle of the day, with the show aiming to teach core values like sharing, helping and the importance of teamwork.

Dos y Dos also airs in Puerto Rico and is due for broadcast in Peru, Paraguay, Bolivia and Colombia by January 1st 2011.

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Manager HRP

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.