4Kids' The Dog heads into Quick

Artlist property teams up with fast food restaurant for 450 store promotion.
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4Kids Entertainment has secured a link up between Artlist Collection's The Dog and fast food restaurant Quick, to run across its 450 outlets.

The promotion will see a range of four soft toys being given away in Quick's Magic Box kids' meals, which are aimed at three to eight year olds. The deal will run for a four-week period from March 31st in restaurants across France, Benelux and French overseas territories. It will be backed by TV advertising, online and in-store POS campaigns.

The Dog is no stranger to fast food promotions; the property has been used to boost sales by McDonald's in Europe on three occasions, as well as across various other outlets including supermarkets and petrol stations.

"The Dog has proven to be a very successful property for promotions, and it is fantastic to be associated with a big brand like Quick," said Sandra Vauthier-Cellier, MD of 4Kids Entertainment.


The Dog

In a world where licensing has thrown up some surprising success stories, few have been as unexpected as The Dog.

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