4sight kicks off Pachanga licensing drive

Trio of licensees on board for distinctive art and design property.
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4sight Licensing Solutions has signed up its first partners for Pachanga.

Pachanga is a collection of artwork, illustrations, drawings and designs created from the natural designs and colour patterns on the wings and bodies of over 300 species of moths.

Firstly, A3 Media has signed up to launch a Pachanga-themed app for BlackBerry as well as wallpapers, animated screensavers and menu themes across major territories worldwide.

Atlas Wall Coverings, meanwhile, will be producing wall murals incorporating Pachanga imagery, while Art.com will create canvas prints and posters.

The Pachanga collection - which means 'festive party' in Spanish - was created by Ecuadorian artist Belén Mena in 2003.

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4sight Licensing Solutions

Set up in 2006, 4sight is currently focusing on brands as varied as Crufts and Pachanga. And it's looking to grow its portfolio next year, too. We find out more.

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