4sight makes Polish move with Chicaloca - Licensing.biz

4sight makes Polish move with Chicaloca

St Majewski to roll out wide range of product, growing European presence of brand.
Publish date:
1_CL - CA061.jpg

4sight Licensing Solutions has secured a new deal with Polish licensee St Majewski for its Chicaloca property.

The firm will be launching a wide range of product into the Polish market, including pens, pencils, exercise books, bags and folders.

"These new products are perfect for Chicaloca's target market of teen/tween girls and we're confident they will perform very well at retail," said Sandra Vauthier-Cellier, MD of 4sight. "This adds to a strong European presence for Chicaloca that stretches across the continent."

4sight represents the brand across Europe (excluding Italy) and has signed BLGS Hometextile for a range of beach towels and flip flops for launch in 2012, plus Argus Spol for a variety of gifting and back to school items for the Czech and Slovakian markets.

In the UK, toiletries, cosmetics and gifting lines from various licensees have launched in Bhs stores, while Saicon has produced a multi-format game.


4_4sight, small.jpg

4sight Licensing Solutions

Set up in 2006, 4sight is currently focusing on brands as varied as Crufts and Pachanga. And it's looking to grow its portfolio next year, too. We find out more.

Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.



Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP


Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.