4sight makes Polish move with Chicaloca - Licensing.biz

4sight makes Polish move with Chicaloca

St Majewski to roll out wide range of product, growing European presence of brand.
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4sight Licensing Solutions has secured a new deal with Polish licensee St Majewski for its Chicaloca property.

The firm will be launching a wide range of product into the Polish market, including pens, pencils, exercise books, bags and folders.

"These new products are perfect for Chicaloca's target market of teen/tween girls and we're confident they will perform very well at retail," said Sandra Vauthier-Cellier, MD of 4sight. "This adds to a strong European presence for Chicaloca that stretches across the continent."

4sight represents the brand across Europe (excluding Italy) and has signed BLGS Hometextile for a range of beach towels and flip flops for launch in 2012, plus Argus Spol for a variety of gifting and back to school items for the Czech and Slovakian markets.

In the UK, toiletries, cosmetics and gifting lines from various licensees have launched in Bhs stores, while Saicon has produced a multi-format game.

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