4sight moves Chicaloca into digital space - Licensing.biz

4sight moves Chicaloca into digital space

New multi-platform game to launch on the iPhone and through Facebook.
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4sight's latest licensing deal for the Chicaloca property will see the fashion brand move into the digital space.

The new game has been developed by digital content specialist SaiCon and will be available via the iPhone and through Facebook. Players will be transported to a virtual Chicaloca world, where they can choose a virtual fashion model, buy clothes and accessories using virtual money, dress their model and take part in fashion shows where they can compete for prizes against other users.

A link will also be available to the online store, which will provide gamers with a discount.

"This latest addition to the Chicaloca licensing programme is an absolutely perfect fit for the brand as teen/tween girls love social networking sites and mobile phones," said Sandra Vauthier-Cellier, MD of 4sight Licensing Solutions.

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4sight Licensing Solutions

Set up in 2006, 4sight is currently focusing on brands as varied as Crufts and Pachanga. And it's looking to grow its portfolio next year, too. We find out more.

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