4Sight picks up new art brand

Firm becomes exclusive worldwide agent for the moth-inspired artwork, Pachanga.
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4sight Licensing Solutions has been named as exclusive worldwide merchandising and licensing agent for new artwork brand Pachanga.

Pachanga is a collection of artwork, illustrations, drawings and designs created from the natural designs and colour patterns found on the wings and bodies of over 300 different species of moths found in South America.

4sight holds the rights outside of Ecuador, Colombia, Argentina and Peru.

It is eyeing up the apparel, accessories, room décor, home furnishings, wallpaper, textiles and stationery sectors.

"This is one of the most unique art brands we've ever seen, one which celebrates the design of nature with distinctive and colourful patterns that lend themselves brilliantly into an elegant range of consumer goods," said Rosalind Nowicki, EVP licensing and marketing, 4Kids Entertainment/4sight Licensing Solutions.

"Once potential partners experience the stunning visuals of the extensive Pachanga collection of art, we're confident they'll see the potential for this brand across a broad array of categories."

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