4sight reveals winner of BLE talented dog contest

Kidz Entertainment's Darren Garnham's labrador Frank walks away with the top prize.
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4sight Licensing Solutions has name the winner of its industry's most talented dog competition, which it ran at last month's Brand Licensing Europe.

Chocolate labrador Frank, belonging to Kidz Entertainment's Darren Garnham picked up either tickets to Crufts in Birmingham or Discover Dogs in London, plus a bottle of champagne for his owner.

Dog lovers had been invited to send pictures of their pooches to 4sight, demonstrating what made them extra special. The competition was part of the firm's promotion for The Kennel Club and Crufts, for which it is the licensing agent.

"Dogs play a special part in the lives of many of us, as owners of The Kennel Club registered dogs and the 140,000 people who attend Crufts each year will affirm," said Sandra Vauthier-Cellier, MD of 4Kids and 4sight. "We've had great fun looking through the entries to our talented dog competition and are delighted to declare Frank a worthy winner."

Kidz Entertainment's Garnham added: "Frank is a much-loved member of the family, even when he was a pup and specialised in shoe destruction and hiding the remote control we always forgave him, so it's great that he's rewarded us by winning Crufts tickets and that all important bottle of bubbly."

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4sight Licensing Solutions

Set up in 2006, 4sight is currently focusing on brands as varied as Crufts and Pachanga. And it's looking to grow its portfolio next year, too. We find out more.

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