4sight's Chicaloca heads to BHS - Licensing.biz

4sight's Chicaloca heads to BHS

Toiletries, cosmetics, gift and accessories lines launching in department store.
Publish date:
1_184_9035_Chicaloca, small.jpg

A wide range of products based on the fashion lifestyle brand Chicaloca are to launch across all 178 BHS stores nationwide later this month.

4sight has been working with the retailer and three licensing partners to put together the range.

Licensees involved include SLG for a toiletries and cosmetics line featuring a lipgloss collection, bath and body sets and travel toiletry wallets; Peers Hardy for gift items such as lockable diaries, notebooks and umbrellas; and Celestial Imports for earmuffs, hot water bottles and a slipper set.

"BHS is the perfect retail partner for these fantastic new products as it is an essential shopping destination for Chicaloca's target market for teen/tween girls," said Sandra Vauthier-Cellier, MD of 4sight Licensing Solutions. "There is something for everyone in this range and the eye catching branding gives the products a striking appearance that really draws the eye."


4_4sight, small.jpg

4sight Licensing Solutions

Set up in 2006, 4sight is currently focusing on brands as varied as Crufts and Pachanga. And it's looking to grow its portfolio next year, too. We find out more.

Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.



Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP


Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.