4sight's fashion property, Chicaloca, is to appear at the Mayor's Thames Festival this weekend.
The Festival is one of the largest free outdoor arts events in the capital and takes place on September 11th and 12th.
Chicaloca will be featured on the Korea Creative Content Agency's (KOCCA) stand. Members of the 4sight team will be distributing Chicaloca-branded rail card holders and will be available to talk more about the property.
Already a licensing hit in its home territory of Korea, 4sight is representing Chicaloca across the UK, France and Belgium. It has already signed up Joystick Junkies for a range of t-shirts.
"We are delighted to be able to be presenting Chicaloca to a wide audience at the Mayor's Thames Festival," said Sandra Vauthier-Cellier, MD of 4Kids Entertainment and 4sight Licensing Solutions. "It's certain to make an impact as it is a very appealing proposition for all young women, whatever their individual style."