4T2 scoops accolade for Lego campaign - Licensing.biz

4T2 scoops accolade for Lego campaign

Web and mobile firm picks up New Media Age awards for its work with the toy company.
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4T2 Multimedia has been honoured with two major national awards for its work with the Lego Group.

The company picked up the New Media Age 'Grand Prix' award for the best campaign across all 16 categories, while it was also awarded the best consumer campaign.

Among the other nominees were brands including Skype, Kellogg's, Tesco, Xbox, McDonalds, Disney and Discovery Channel.

The winning campaign was for the Lego Hero Factory Breakout game. The free to play action adventure title was created to play online and on iPhone and iPad devices. It was launched in 16 languages.

The web game notched up more than two million visits in a month, while the mobile game clocked up 232,000 installs in two weeks.

Jan Faltum, marketing director at the Lego Group, commented: "Our toys are focused on creating a rich play experience for children and we see digital media as an increasingly important part of that. We commissioned this game so children could have fun customising their own heroes and interacting with them in a 3D world and we're delighted that our partnership with 4T2 has been recognised in this way."

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