A Squared Entertainment and Genius Brands International have merged to form a unique 'kid-content focused' intellectual property and content creation and distribution company.
The merger will see the 'assets and experience of both companies' consolidated under the Genius Brands International banner.
"This merger brings together complementary media companies that are dedicated to providing entertainment that is as enriching as it is entertaining for kids," said Andy Heyward, chairman and CEO of Genius Brands International.
"Through this merger, we are creating the first multimedia IP creation and brand management company to exclusively provide value-driven content for kids, from infancy to their pre-teen years, in multiple formats around the world."
Heyward, formerly co-president of A Squared Entertainment and CEO of DIC Entertainment, will work alongside Amy Moynihan Heyward who will serve as president of the new outfit.
Klaus Moeller, former CEO of Genius will become the Genius Brands vice president of special markets, and will continue with the company asa member of the Board of Directors.
Alongside producing original content, the company will develop interactive digital entertainment in all formats including, broadcast, online, mobile, tablets and more.
A consumer products programme will also be developed to help extend the firm's learning into further areas of children's play and learning.