A Year of Learning - Licensing.biz

A Year of Learning

Nick UK's VP of consumer products on how the firm is coping with the changing marketplace.
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The market conditions in 2009 have been unprecedented for the licensing community. Following significant retailers leaving the High Street last year, it’s fair to say we’ve sailed into uncharted waters. It’s been a year of learning and operating differently.

Yes - there have been plenty of challenges but this has led us to working even closer with partners, being even more tactical in our planning and embracing opportunities as they present themselves. In the long-term this will have positive repercussions for the market.

To read the full blog, click here.

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