Aardman adds to digital stores

Timmy Time and Shaun the Sheep get dedicated microsites.
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Aardman has once again teamed up with Digital Stores, this time launching direct to consumer online stores for Shaun the Sheep and Timmy Time.

As with all Digital Stores sites, the stores will carry their clients' official branding, blending with their existing websites.

"We're delighted to be partnering with Digital Stores to develop our ecommerce offer," said Rob Goodchild, UK licensing manager at Aardman. "All Aardman brands naturally develop a strong fan base which we strive hard to satisfy with our merchandise programmes.

"This partnership enabled us to seamlessly and painlessly integrate a store into our own sites, creating a strong cross-category offer, with all the logistical and marketing expertise you would expect from a leading online retailer."

Simon Moxon, sales director at Digital Stores, added: "Customers will have access to plenty of product that they may not easily find on the High Street, underlining yet again the many benefits of shopping online from such a trusted brand as Aardman."

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