Aardman adds to Timmy Time drive

Raft of new licensing partners secured for pre-school property; gift deals done for other brands.
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Aardman Rights has secured a number of key licensing partners for hit pre-school property Timmy Time.

In addition, the firm has added a range of new gift deals for Wallace & Gromit, Shaun he Sheep and Morph.

Martin Yaffe has signed up to produce Timmy Time outdoor toys. Launching this summer, the outdoor play equipment for the toddler and pre-school market will include hoppers and outdoor sports and playground games.

In other deals, Baylis & Harding is to launch a range of toiletries including bathtime gift packs; Little Star Creations will create a line of branded stationery and children's activity packs; while Abbey Home Media Group is partnering with Aardman to produce audio story CDs.

Elsewhere, Cheatwell Games will be developing a range of lenticular puzzles including Shaun the Sheep jigsaws and a Morph board game.

Ethos International is to introduce a line of Shaun the Sheep and Wallace & Gromit mugs and homeware gifts, while The Novelty Gift Company will launch a range of Morph novelty gifts, including book ends, desktop buddy and wall clock.

"We are thrilled to sign new partners across our portfolio as we head into Toy Fair," said Sean Clarke, head of Aardman Rights. "The range and diversity of these deals highlights the flexibility and broad appeal of all our brands."



?Moving into pre-school was a natural next step for Aardman,? says Sean Clarke, the firm?s head of licensing and marketing. And it seems now is that time, as Samantha Loveday finds out.

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