Aardman launches Bloodhound licensing campaign - Licensing.biz

Aardman launches Bloodhound licensing campaign

Potential partners invited to Bristol to find out more details on the special project.
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Aardman Rights is kicking off the licensing programme for the Bloodhound Project - the venture which aims to break the World Land Speed Record by building a car capable of reaching 1,000 mph.

The firm is holding a presentation at its studios in Bristol on November 3rd, following strong interest in the project at Brand Licensing Europe last month.

Aardman will be representing the project - which is being led by World Land Speed Record Holder, Richard Noble OBE - worldwide across all licensing categories.

"The potential for this brand is huge, it has massive media interest and a clear educational appeal - there are almost 4,000 schools involved in the project already," said Sean Clarke, head of Aardman Rights.

"It also has great brand heritage, many people behind the Bloodhound Project worked on the vehicles which broke the previous two records. We're really looking forward to being able to convey the sheer scale of this campaign and our current strategy for the brand with current and future licensees, and invite anyone who has expressed interest in the project to join us."

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