Aardman launches new The Gruffalo website

New online hub provides kids with 'everything The Gruffalo' while also celebrating author Julia Donaldson and illustrator Axel Scheffer.
Publish date:
Social count:

As popular children's property The Gruffalo prepares for its 15th anniversary next year, Aardman Studios has launched a new website for the brand.

Aardman, working alongside digital agency Distinction, was commissioned to produce the site by the titles' publishers, Macmillan Children's Books.

The new site aims to offer fans of the book - created by Julia Donaldson and illustrated by Axel Scheffer - on online hub for all things The Gruffalo.

At the same time, the site celebrates the author and illustrator through its interactive activity, the Deep Dark Wood. Once entered, the activity emulates a native app featuring various activities such as Make a Monster, Plant a Nut, Grow a Tree, Gruffiti, Footprint Match and Gruffalo Jigsaw.

James Luscombe, head of web development, Pan Macmillan, said: "It was very import an for us to work with the right partner for this project.

"The Gruffalo, Julia Donaldson and Axel Scheffer are all simultaneously one brand and three distinct brands, and we needed to represent this clearly for the best user experience.

"Aardman's knowledge of working with heritage brands both online and online made them the perfect partner to create this new and exciting experience for the extensive and important fan base."

Aardman producer, George Rowe, added: "It was really exciting for us to be able to work with such a well loved character and Axel's beautiful illustrations.

"We really tried to give the interactive area the feeling of one of the books, letting kids find the animals and acorns hidden in this rich digital environment."


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.