Aardman launches Shaun the Sheep online games

Brand offshoot - Championsheeps - has been unveiled on the CBBC website.
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Aardman Digital, an integrated division within Aardman Animations, developed the five new games to support the launch of new episodes of the series, which air from today (December 6th).

The games see Shaun and friends left alone on the farmyard for the day, where they entertain themselves by holding an Olympic style competition to see who will be crowned the ‘Championsheep’ of the farm.

The five games stand alone but are contained within an overarching Championsheeps platform which tracks scores and achievements. Aardman Digital designed and built the Championsheeps games with the same production values as the TV show, ensuring quality of animation and humour is maintained.

Sean Clarke, head of Aardman Rights, said: “These online games are the first step in an overarching strategy that we have been planning for some time as part of a new Shaun the Sheep sub-brand, ‘Championsheeps’.

"The promotional partners we’ve gained for the Shaun over the past 12 months, like Cycle City and Farmstay UK, showed us how well Shaun fits with with sports and outdoor activities, and it was an obvious next step for us to create an offshoot brand around it.

"The next phase is a live event, also entitled Championsheeps, due to launch in spring 2011 at the Eden project and plans are in place to develop a series of iPhone applications and associated merchandise next year as well.”


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