Aardman rolls out Creature Discomforts

Ad campaign to challenge and change attitudes towards disability created by Bristol firm.
Author:
Publish date:
Social count:
0

Aardman Animations has teamed up with the Leonard Cheshire Disability charity to launch a new campaign to challenge and try to change attitudes towards disability.

The firm has created Creature Discomforts - taking its queue from the award-winning Creature Comforts series, but featuring the hallmark plasticine characters with disabilities, combined with the real voices and experiences of disabled people.

The Aardman team has brought to life new characters including a bull terrier in a wheelchair, a stick insect with a walking stick and a tortoise on crutches.

The drive highlights the disadvantages and discrimination that disabled people experience every day, largely as a result of the ignorance of the wider population. The animations are based on the genuine voices of disabled people describing in their own words the negative attitudes and barriers they experience, which separate them from society.

The Creature Discomforts characters also appear in adverts that will be seen online, in magazines, at bus stops and on the tube from this week. The animations will be aired on ITV from next January.

For a preview, visit creaturediscomforts.org.

"Leonard Cheshire Disability's new campaign is an important step towards changing everyone's attitudes towards disability," said Steve Harding-Hill, director of Creature Discomforts at Aardman. "Working on it has been an amazing experience for us all at Aardman.

"Taking the real voices and experiences of disabled people and creating animated stories that are informative, entertaining and poignant has been an immense but incredibly satisfying challenge."

Related

Aardman Animations

It seems the team at Aardman doesn?t believe in taking things easy. Over the past 12 months, not only has it been working very hard to establish Shaun the Sheep around the world, it has also started pre-production of pre-school spin off Timmy, is planning a Wallace & Gromit TV special and has signed up with Cartoon Network and Jamie Oliver for Chop Socky Chooks and Little J respectively.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.