Aardman signs apparel specialists for Shaun the Sheep

The team has partnered with Cooneen Designs, Trademark and Smiffy's for new clothing and accessories.
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Aardman is continuing to build its licensing programme for its hit property Shaun the sheep with a number of new apparel partnerships.

The studio has teamed with Cooneen by Design, who will now develop a range of Shaun the Sheep nightwear and underwear.

The new range is scheduled to hit retailers from early 2015.

In addition, Trademark Designs has signed with the family property to produce a collection of bags and umbrellas.

The licensing team has also extended its current UK partnership with Smiffy’s fancy dress to Pan-European.

All products are due to become available at major retailers from early next year.

Rob Goodchild, head of licensing at Aardman, said: “We value our ongoing relationships and are delighted that Cooneen, Trademark and Smiffy’s have once again chosen to work with Aardman.

“We have now secured market leading partners across many of the core categories as we look to build a brilliant merchandise programme for 2015 and beyond.”


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