Aardman snaps up Vivid for Canimals

Firm becomes master toy licensee for new CITV show.
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Aardman Rights is looking to grow the licensing programme for its Canimals brand, signing Vivid Imaginations as the master toy partner for the UK and Eire.

Vivid will be marketing and distributing the existing Voozclub plush lines, along with new collectable figurines, which are due to hit the market in spring/summer 2013.

Canimals is a partnership between Aardman, Voozclub and BRB, currently comprising 44 seven-minute episodes.

The show began broadcasting in the UK on CITV this week.

"We're delighted to continue our relationship with Vivid with this new Canimals deal," said Rob Goodchild, head of licensing at Aardman. "Vivid are market leaders in their sector and our previous partnerships have always been excellent. We hope to enjoy further success with this exciting new property."

Neil Bandtock, MD at Vivid, added: "We instantly felt that Canimals had a distinctive and fresh look, offering something unique and collectable to fans of the TV series. We are delighted to be teaming up with Aardman again to launch the brand next spring/summer '13."

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