Aardman Rights and its Shaun the Sheep brand has become an ambassador for Campaign for Wool 2011.
The firm has worked with the campaign to create a Shaun the Sheel themed activities page for the official website, including knitting patterns, puzzles and links to games such as Shaun crosswords, dot to dot games and downloadable activities.
"Working with the Campaign for Wool was a no-brainer for us," said Sean Clarke, head of Aardman Rights. "Shaun is such an obvious ambassador for the brand, he connects with children and adults alike and already has a great online presence which we can use to promote the Campaign for Wool's messages to a wider audience.
"We're pleased to be part of such an important campaign and look forward to seeing where the relationship goes from here."
The Campaign for Wool is a five-year campaign launched by HRH The Prince of Wales to educate consumers about the benefits of wool and promote the wool-predominant products to a national audience to support and grow the industry.