ABC Commercial to launch In the Night Garden DVDs in Australia - Licensing.biz

ABC Commercial to launch In the Night Garden DVDs in Australia

DHX Media signs home entertainment deal with the firm.
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DHX Media has signed a home entertainment deal for In the Night Garden in Australia with ABC Commercial.

ABC Commercial will release all episodes of the show on DVD, while The Fusion Agency will represent the popular brand in the territory.

Australian partners already on board with In the Night Garden include Jasnor as master toy licensee and Caprice designing themed apparel.

Penguin Children’s Books is the Australian publishing partner for the property, while HarperCollins is also on board producing compilation titles which include In the Night Garden content, such as the ABC Book of Cakes.

Elsewhere, Ride-On Entertainment handles In the Night Garden amusement rides in Australia.

“In the Night Garden is a universally appealing brand and we are pleased to have ABC and Fusion on board to extend the reach of its magic even further across Australia," said Tom Roe, commercial director of DHX Media.

"We look forward to providing more ways for pre-schoolers and their families to enjoy the whimsical world of Igglepiggle and his friends in this key market.”

Gail Mitchell, managing director of The Fusion Agency, added: “We are thrilled to be working with DHX Media on In the Night Garden.

"Pre-school properties with a heritage such as this are hard to find. We know there has been steady, natural growth in this brand over recent years and are excited to be able to partner locally with best in class licensees to continue and expand that growth.”

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