Abscissa launches into licensed dress up

Adult fancy dress retailer makes first foray into sector with three ranges.
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The largest online retailer of adult fancy dress and accessories in the UK, Abscissa.com is dipping its toes in the licensed marketplace.

The firm has picked up three licences - Brainiac, The Comic Stripper and Mr Methane. The initial ranges will launch in late autumn and continue through to spring 2011.

"As the company continues to experience exponential growth and is actively developing its manufacturing side of the business, licensing is a natural progression for Abscissa," said Mark Lewis, MD at Abscissa.com. "There are significant opportunities still to be exploited in the world of dress up. Licensing will play a big part in our growth and we are already in discussion with licensors for our 2011-2012 ranges."

The Brainiac line will roll out in spring, including dress up lab outfits and sexy Brainiac assistant costumes; nine Zero Heroes outfits, created by The Comic Stripper, will also be launching in spring, plus a Bad Santa in November in time for the Christmas market; while a one-size Mr Methane costume will also arrive in November.

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