Acamar and TLC secure raft of new partners for Bing

Seven new licensees are on board for the hit pre-school property.
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Acamar Films and its licensing agent The Licensing Company have appointed seven new licensees for hit pre-school property, Bing.

HTI Group, Dreamtex, Blueprint, Spearmark, Aykroyds, Roy Lowes and TVM Fashion Lab have all come on board.

Previous partners for the brand includes Harper Collins for publishing, Egmont for magazines, Immediate Media for CBeebies Magazines, Ravensburger for games, Woodmansterne for greeting cards, Rainbow Productions for costumes, Studiocanal for home entertainment and Fisher-Price for toys.

“We are excited to be creating more ways in which Bingsters can connect with Bing and his friends beyond their screens, and we’re thrilled to be rolling out our licensing program in 2016 with such great partners on board," said Bethan Garton, head of licensing at Acamar Films.

Bing has enjoyed 81 million downloads since launch on the BBC’s iPlayer and the Bing DVDs have sold 250,000 units in less than one year.


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