Acamar Films and HarperCollins have partnered with the celebrity parent and television presenter JB Gill to celebrate the launch of Goodnight Bing.
At the start of this month, Bing bedtime stories with JB Gill premiered on Facebook and is now available across the Bing YouTube and Instagram channels.
JB reads four Bing stories including Smoothie and Ducks form Bing’s Bedtime Stories compilation, and the stand alone title Hello Doggy. The activity forms part of a wider Bath and Bedtime themed campaign which has been running since the beginning of October.
The campaign is supported by a press partnership between Acamar and Mother & Baby and covers themed print and online advertorial runs until the end of November.
Adding to this, the Bath and Bedtime theme is part of the overarching Big Stories, Little Moments campaign which celebrates the joyful, messy, reality of pre-school life. With the help of Bing, parents are encouraged to share their experience of the everyday moments and milestones with their little one.