Acamar Films' Bing hits big screen through Vue partnership - Licensing.biz

Acamar Films' Bing hits big screen through Vue partnership

From April 27, parents will be able to treat their youngsters to Bing at the Cinema across all 84 Vue venues nationwide.
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Acamar Films has teamed with Vue to bring it popular pre-school show Bing to the big screen this spring.

From April 27, parents will be able to treat their youngsters to Bing at the Cinema across all 84 Vue venues nationwide.

Featurig seven favourite episodes, ‘Bingsters’ will also be able to enjoy interactive fun and games plus sing-alongs as well as take on the role of Bing with their own set of Bing ears, free with every ticket.

The special screenings have been supported by a major marketing campaign including cinema trailering, on site digital screens, email, paid social, PR and influencer activity over the coming weeks.

Eroulla Constantine, head of sales at Acamar Films, said: “We are thrilled to partner with Vue on Bing’s very first cinema experience. This is a great opportunity to bring children and parents together to engage with their favourite show and supports our on-going brand expansion and multi-platform content strategy.”

Johnny Carr, alternative content manager at Vue, added: “We can’t wait to showcase Bing at Vue this spring. Featuring seven Bing episodes, this screening provides parents with the perfect first big screen experience for their little ones.”

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