Acamar Films teams with Aardman for first Bing app - Licensing.biz

Acamar Films teams with Aardman for first Bing app

Children can play alongside Bing and Flop in the first in a new series of digital content for the animated rabbit as they explore the creativity and chemistry involved in baking.
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Acamar Films is launching the first app inspired by the studio’s hit pre-school property, Bing.

Based on the award-winning series the app titled Bing Baking has been co-developed by the digital team at Aardman to encourage kids to explore the science of baking.

Children can play alongside Bing and Flop in the first in a new series of digital content for the animated rabbit as they explore the creativity and chemistry involved in baking.

Bing digital apps, like the original Bing TV episodes, revolve around the microdramas of pre-school life, as well as the messy reality of pre-school life.

Steph Gauld, head of digital at Acamar Films, said: “Children have already welcomed Bing wholeheartedly into their lives through our television series, our DVDs, toys and games and also increasingly online.

“We wanted to find a way to help them immerse themselves in Bing’s world and this app allows that to happen. Each child can play alongside Bing and Flop with a simple intuitive interface designed to encourage creativity and play.

“Aardman has been the perfect partner for us and we are genuinely excited to be launching our first Bing app together.”

Aardman’s Finbar Hawkins, producer on the Bing Baking app, added: “Working with Acamar to bring Bing to interactive life has been a special thing indeed.

“Our two companies share a heartfelt passion for quality and precision in the crafting of children’s entertainment.

“We were delighted that Acamar embraced our sandbox ideas for the app, meaning that together we have created an immersive and tactile environment for young bakers to have fun, learn and play.”

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