Activision Blizzard launches new CP division with Mattel's Tim Kilpin as CEO -

Activision Blizzard launches new CP division with Mattel's Tim Kilpin as CEO

As CEO and president, Kilpin will head up the new arm in order to further accelerate Activision Blizzard’s global growth strategy.
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Activision Blizzard has tapped former Mattel and Disney exec Tim Kilpin for the launch of a new consumer products division.

As CEO and president, Kilpin will head up the new arm in order to further accelerate Activision Blizzard’s global growth strategy by leveraging content and creating new ways for audiences to connect with its popular franchises.

“Inspiring play, competition and community underpins everything we do and giving audiences new ways to experience our franchises is core to this commitment,” said Activision Blizzard chief executive officer, Bobby Kotick.

“Under Tim’s leadership, we will elevate our consumer product offerings to the same level of exceptional quality as our games and transform the ways audiences connect with the characters they love in their everyday lives.”

Kilpin will now lead the development of innovative consumer products, utilising experience gained from having served as Mattel’s president and chief commercial officer.

In his previous role, Kilpin has lead global brand strategy, marketing, product design and development, consumer products and content development for Mattel’s iconic brands including Barbie, Hot Wheels and Monster High.

“Activision Blizzard is a global entertainment powerhouse and its combination of iconic franchises and massive audience reach offers incredible opportunities for retailers and partners,” said Kilpin.

“I’m excited to lead this newly formed division and join Activision Blizzard’s already incredibly talented consumer products team in delivering powerful new partnerships and even more touchpoints to audiences.”


Active Visionary: Is licensing ready for Activision's view of the future?

The crossover between toys and video games has never been more prominent, and with the video games eSports market set to hit a value of $1bn by the end of the year, this space definitely isn't one to miss. Robert Hutchins sits down with Activision Blizzard's Tim Kilpin to see how more toy retailers can make the most of and embrace this burgeoning sector

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