AEG Live, producer of live entertainment has announced the formation of a new venture with ThemeSTAR, global producer and presenter of shows including Scooby-Doo – Live on Stage, Dora The Explorer: Dora’s Pirate Adventure and Thomas the Tank Engine: Thomas and Friends.
The newly formed partnership, AEG ThemeSTAR, will build upon both companies’ business networks to become a global entertainment presenter, developing and securing intellectual property rights to produce and present arena spectacles and family entertainment worldwide.
The partnership will further benefit from both ThemeSTAR’s base of operations, which has produced and toured shows in more than 25 countries, and AEG’s ownership and operation of premier venues throughout the world, including Australia’s AEG-Ogden venues, China’s Beijing Arena, London’s O2 Arena and Berlin’s O2 World.
AEG ThemeSTAR will operate from offices in the US, UK and Australia to establish committed, long-term relationships with individual markets. The company plans to build a consistent pipeline of shows with a varied roster that local presenters can return to each year. The venture will also widen the scope of its product offerings from stage shows to arena spectaculars and other multi-faceted events.
“ThemeSTAR has always been dedicated to building strong relationships throughout the global live entertainment industry,” said Mark Avery, CEO, ThemeSTAR. “By creating AEG ThemeSTAR, our ability to promote and produce quality entertainment that connects with audiences across cultures will be lifted to even greater heights.”
“It has always been a goal of our expanding live entertainment portfolio to build our family entertainment division into a major force that mirrors AEG Live’s music and comedy touring, festival and exhibition divisions," said Randy Phillips, President & CEO, AEG Live. “We are very fortunate to have this opportunity to co-venture with Themestar.”
Eric Stevens, President, AEG Events & Media, added: “By partnering with ThemeSTAR to create this new venture, we are partnering with an established team with proven reach throughout the international community. I am excited to work closely with them to create exciting content that provide audiences everywhere with new entertainment experiences. Together we’re looking forward to establishing an ever-growing global footprint on the world of live entertainment.”