Aertex celebrates its 125th anniversary

Firm in the process of identifying key licensing partnerships.
Publish date:
Social count:

Aertex - the world's first performance fabric, designed to keep you warm in winter and cool in summer - is celebrating its 125th anniversary, and is now looking to grow even further through licensing.

Aertex clothing has been worn for decades by a wide range of people - from Desert Rats in World War II, through to the England football team in 1970, Pelé, George Best and DJ Example.

And the milestone anniversary has renewed global interest in the brand, says Andrew Levy, international brand development for Aertex.

"We bought into the Aertex company as it has a unique 125-year British heritage," he said. "Our strategy is to grow through stand-alone licensing and ingredient licensing across multiple categories both here in the UK and in territories around the world.

"We are in the process of identifying key dynamic licensing partners who understand product innovation and how the careful exploitation of core brand values can lead to increased consumer appeal and sustained revenue for licensees and retailers."


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.