AG introduces new Care Bear

Sweet Sakura Bear arrives in Japan accompanied by comprehensive licensing programme.
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American Greetings Properties is bringing the Care Bears brand to Japan, introducing a new character, Sweet Sakura Bear.

Available exclusively in Japan, the bear is apparently 'shy and modest' and delivers a message created specially to reflect the values and symbols of Japan. The heart-shaped cherry blossom - sakura - on the stomach was inspired by the annual blooming of Japan's cherry trees.

"We would like to thank all of our licensing partners who have worked with us to make this project possible and bring our vision for Sweet Sakura Bear to life," commented Carla Silva, VP of global licensing at AGP. "We are proud of what we have accomplished and thrilled to introduce Sweet Sakura Bear to all of our Care Bears fans in Japan."

The introduction of the new bear will be backed by products from licensing partners across categories including stationery, home goods, accessories and high-end fashions. Support will also come from licensing agents Mindworks in Japan and Medialink throughout the rest of Asia.


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