App developer TabTale has signed a deal with AG Properties to develop and publish mobile apps based on the company’s popular brands for kids.
The first app born from the deal is Care Bears Rainbow Playtime, now available as a free download on the Apple App Store, Google Play, and Amazon Appstore for iOS and Android smartphone and tablet devices.
“We’ve proven to be a global leader when it comes to the quality and reach of our apps for children, with 300 million downloads and counting,” said Sagi Schliesser, co-founder and CEO of TabTale.
“American Greetings is an iconic company with highly regarded kids brands that many of us grew up with, and we look forward to bringing Care Bears and more to the next generation of kids who are preferring fun content on mobile devices.”
Derek Roberto, VP, new media, AG Properties, added: “Our brands have been winning the hearts of millions of kids for decades because of our ability to keep them fresh and relevant to each new generation, and today that includes going mobile,”
“We’re thrilled to partner with TabTale, whose expertise in the kids’ mobile app space is sure to bring Care Bears to life through quality content and engaging features.”
TabTale currently reaches more than 25 million monthly active users around the world aged two to 14.