The US licensing campaign for the new Pac-man TV series is set to kick off, with several agents signed up by Namco Bandai, 41 Entertainment and Arad Productions.
Striker Entertainment has been charged with securing licensees in key categories including apparel, accessories, footwear, health and beauty, oral care and publishing.
The CDM Company, meanwhile, will handle all consumer promotional efforts.
All categories not specifically handled by Striker and CDM will be retained by the 41e team in-house. 41e will manage the overall global licensing and merchandising programme, and has already granted a number of key licences.
Avi Arad, executive producer, commented: "The master toy line from Bandai America and the new video game titles from Namco Bandai Games, the IP owner, are deep and very strong. We are confident that the addition of Striker and CDM will do a great job helping us launch this exciting programme in the US."