Since Mindworks became AGP’s agent in Japan, they have signed more than 20 licensees across product categories and secured several magazine promotions with Cutie, Spoon and Seventeen.
Categories and licensees for this roster of deals include Motodesign for an aqua series of computer accessories and office supplies; Runa for mobile phone accessories and health and beauty products; Santan for bath accessories and Iwaya for bags and finger puppets.
Also joining the line-up is Future Innovation for watches and clocks; Watanabe for retro t-shirts; Small Planet for apparel and fashion accessories; Sony Creative Products for stationery; CUBE for plush; T-Arts for capsule toys and Sega and J Dream among others.
Product will be launched at mid-high tier department stores such as Parco, Plaza, Loft and specialty stores.
“The Care Bears have been beloved around the world for decades because they remind us to do good things for others and help people to understand their feelings,” said Carla Silva, vice president of global licensing for American Greetings Properties.
“We are very excited with the excellent work Mindworks has done for us in Japan and look forward to continuing our relationship to share these important messages.”