American Greetings Properties has hired Peter Baghdassarian as its new head of business affairs.
In his new role, Baghdassarian will oversee all deals related to production, co-production and entertainment financing on the Care Bears, Strawberry Shortcake and all new entertainment productions.
He will also aid in strategic planning across all of AGP's businesses including entertainment, licensing, distribution and new media.
Baghdassarian joins AGP following an eight-year spell at Starz-owned animation studios Film Roman and Starz Animation.
Jeffrey Conrad, president of AGP, said: "We're thrilled to have Peter join the team as we continue to expand the global presence of our classic brands and work with key, strategic partners to launch equally successful new ones."