AGP bolsters apparel drive for Strawberry Shortcake - Licensing.biz

AGP bolsters apparel drive for Strawberry Shortcake

New lines to launch in Brazil following deal with Malwee Malhas.
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American Greetings Properties - together with its licensing agents CPLG and Exim - has expanded its Strawberry Shortcake apparel deal with Malwee Malhas.

The licensee has renewed its agreement for girls apparel and will expand its 'Baby' line into Brazil.

The girls' range will include blouses, t-shirts, tops, dresses, jogging sets, pants, skirts, shorts, capri pants, jackets, polo shirts and sets.

Similar items will be carried in the new baby line.

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