AGP extends apparel lines for Care Bears, Strawberry Shortcake and Madballs

The firm has signed with Socks and Accessory Brands Global for new branded hosiery.
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American Greetings Properties has signed with Socks and Accessory Brands Global to develop a range of back-to-school items for Care Bears, Strawberry Shortcake and Madballs.

The team – specialising in hosiery, legwear and accessories for the family – will develop a roster of themed products such as socks, tights, boot cuffs, cosy socks, slipper socks, boot liners and more.

“This partnership will engage fans with a new line of fun, fashionable hosiery for all ages,” said Lindsay Martinez, vice president of domestic licensing, AGP.

“We’re excited to be a part of SABG’s successful portfolio of brands and to be their first partner to provide licensed character properties.”

Care Bears, Strawberry Shortcake and Madballs lines will be available across the US from mass and mid-tier retailers as well as shoe stores.

Madballs accessories will also be available in Canada.

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