American Greetings Properties is looking to build on the awareness of Care Bears in Japan even further, sealing a deal with Kodak for fans to create their own personalised postcards.
Licensing agent Mindworks Entertainment has secured a deal with Kaga HighTech which will allow Japanese consumers to create the postcards by bringing their picture to Kodak shops or by ordering through its website.
Customers can choose from 161 different Care Bears designs and then personalise the postcards with a photo and message.
Japan is currently the number one international market for Care Bears, with a roster of more than 25 licensees covering all key product categories.
The brand is due to relaunch in the US in 2012, with new entertainment and toy product to follow.