American Greetings Properties has further expanded the Care Bears presence in South America.
The firm has re-signed Exim Licensing Group as its agency in the territory, while inking several new licensees in Brazil and Chile.
Known locally in Brazil as Ursinhos Carinhosos, Care Bears licensees include Tilibra, which has recently launched a stationery line, and JML Comercio de Presentes, which will roll out a collection of dinnerware in October.
Emoly is due to debut a health and beauty line, while Libesa has a line-up of notebooks for Chile.
"Exim Licensing Group has done a terrific job over the past few years helping build consumer awareness and excitement for the Care Bears throughout South America, and we are very happy to be extending our relationship with them," said Carla Silva, VP of global licensing for America Greetings Properties.
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