American Greetings Properties has promoted two key members of its team.
Gabrielle Oliff (pictured) has now taken on the role of VP brand and marketing, where she will lead the development of AGP's global branding, marketing and PR programmes.
Oliff will oversee strategy creation and execution, business development and strategic partnerships for the firm's current portfolio, as well as all future properties launched.
In addition, Matt Schweitzer has been promoted to senior brand manager for Care Bears and Strawberry Shortcake.
He will work with both internal and external partners, domestically and internationally.