AGP seals KFC deal in Japan for Care Bears

Products appearing with kids meals in over 1,000 outlets across the country.
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1_Care Bears, KFC, Japan.jpg

American Greetings Properties and Mindworks Entertainment have sealed a promotional deal for the Care Bears, which will see the brand appearing in Kentucky Fried Chicken Japan restaurants throughout the country.

A Care Bears premium item will be included in all KFC Smile Set Kids Meals - KFC has more than 1,200 chains in Japan.

"The Japanese market has fallen in love with the Care Bears and we're excited to partner with KFC for this promotion," said Carla Silva, VP of global licensing for AGP. "We're proud of the work that Mindworks has done on our behalf to bring the loveable and huggable Care Bears to KFC in Japan."

Since Mindworks became AGP's agemt in Japan, it has signed more than 20 licensees across multiple product categories.


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