American Greetings Properties and its licensing agent CPLG have appointed Character Licensing and Marketing to represent Strawberry Shortcake in South Africa.
CLM has already got off to a flying start, securing a deal with Wimpy Restaurants for a Strawberry Shortcake quick service restaurant (QSR) promotion in the region.
Consumers will receive a Strawberry Shortcake-themed promotional product with the purchase of any Wimpy Food 4 Kids meal throughout January.
All 450 Wimpy outlets in the region are participating in the promotion.
Last month, consumers received an inflatable ball, guitar, microphone, air mattress or surf board with each Food 4 Kids meals. January's premiums include back to school products such as a pencil case, tin of crayons, stationery set, a sketch pad with stickers or a lunch box.