AGP strengthens Strawberry Shortcake in France -

AGP strengthens Strawberry Shortcake in France

Plastorex, Leomil and Hemma Editions all renew deals.
Publish date:
5_184_8633_184_7507_184_6915_Strawberry, small.jpg

American Greetings Properties and CPLG France have renewed deals with three key licensees in the territory for Strawberry Shortcake.

Plastorex, Leomil NV and Hemma Editions SA have all had their agreements extended.

Hemma Editions will be creating colouring and activity books, notebooks, sticker books and accessories; Leomil will provide athletic shoes, boots, sandals and slippers for infants, toddlers and juniors; and Plastorex will focus on Strawberry Shortcake Baby with bibs, bowls, cutlery, utensils, infant baths, plates and tumblers.

"We are very happy to be extending our relationship with Plastorex, Leomil and Hemma Editions," said Carla Silva, VP, global licensing at AGP. "France continues to be a major focus for Strawberry Shortcake and we are proud to provide her fans with more exciting new products through these great licensees."


Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.



Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP


Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.