American Greetings Properties has teamed with famed Spanish fashion designer, Krizia Robustella to launch a new apparel range based on the Care Bears brand.
A long time fan of Care Bears – or Los Osos Amorosos (as they are known locally) – Robustella will be designing a collection of printed T-shirts, sweatshirts, trousers, dresses, skirts and blouses.
The new range will then be presented at 080 Barcelona Fashion in early February before debuting in clothing stores throughout Spain in September this year.
“We are super excited to collaborate with Krizia Robustella for a fashion forward Care Bears collection,” said Carla Silva, senior vice president of global licensing, AGP.
“Her vision, creativity and exposure will allow Care Bears to reach a new audience and experience the brand in a trendy and fashionable way.
“This partnership will bolster the Care Bears presence in the market and will further enhance the brand’s footprint.”
The Care Bears were first introduced in 1982 by American Greetings through consumer products, greetings cards and later an animated CGI television show.