American Greetings Properties is to work with Just Imagine Consulting to expand the Care Bears presence in South Africa.
JIC will be rolling out a comprehensive licensing and merchandising for the classic brand.
"For nearly 30 years, the huggable Care Bears have helped children express their emotions and grow," said Carla Silva, VP of global licensing at AGP. "We're thrilled to be bringing these important messages to the South African market and couldn't ask for a better partner than Just Imagine Consulting to lead these efforts."
Deoni Gliddon, licensing director at JIC, added: "We're excited to work with American Greetings to expand the presence of the Care Bears in South Africa and we'll be working to maximise the exposure of these cuddly bears."