Airfix extends Imperial War Museum relationship -

Airfix extends Imperial War Museum relationship

As centenary of WW1 outbreak approaches, Airfix is to produce dioramas and military vehicles.
Publish date:
1_Airfix, War Museum pic.jpg

The Imperial War Museum is continuing with its planning to mark the centenary of the outbreak of the First World War - with Airfix aiming to develop a range of dioramas and military vehicles.

Already a licensee, Airfix was keen to secure the museum as a key licence as part of its strategy to commemorate significant anniversaries.

"The museum offers us expert advice and unrivalled access to their collections, ensuring that our products are accurate," said Darrell Burge, head of marketing at Airfix. "As a first step in our strategy, in 2011 we will be launching our Victoria Cross Icons collection, telling just a few of the incredible stories of bravery featured in the new Ashcroft Gallery."

The Lord Ashcroft Gallery will open on November 12th at the museum. It will house the Extraordinary Heroes exhibition of Ashcroft's collection of Victoria Crosses, the largest in the world.

Elizabeth Bowers, head of publishing and licensing for the Imperial War Museum, commented: "2014 is a major anniversary for the Imperial War Museum and we are delighted that Airfix have seized the opportunity to work with us. We will be revealing more details and licences throughout the year in the lead up to Brand Licensing Europe in 2011."

The museum is embarking on a major project to renew its permanent First World War galleries in time for 2014.


Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.



Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP


Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.